Missão, Visão e Valores

How Are Buyers Researching Properties Online Nowadays?

How Are Buyers Researching Properties Online Nowadays?

by Ruhi Rajput -
Number of replies: 1

I’ve noticed that most property buyers now spend a lot of time researching online before contacting an agent or builder. They look at Google results, social media pages, reviews, and even blogs to understand the market better. Because of this shift, working with a real estate digital marketing agency seems to be more common than before.

Digital marketing helps real estate brands present clear information and stay visible during the buyer’s research phase. I’m curious—how important do you think online presence is in influencing buyer decisions today?

How Are Buyers Researching Properties Online Nowadays?
In reply to Ruhi Rajput

Re: How Are Buyers Researching Properties Online Nowadays?

by Gilbert Rhodes -
Online presence is extremely important today, especially in real estate. Buyers often form their first impression long before they ever speak to an agent. Google search results, social media activity, virtual tours, and reviews all help build trust—or break it.
I think of it a bit like Escape Road: before making a move, you scan the environment, look for the best route, and avoid dead ends. Buyers do the same online—they explore multiple paths, compare options, and only move forward when something stands out as reliable. A strong digital strategy helps ensure your brand is the “safe road” they choose.